Ok. Here's my new thing. YouTube Video as an Interactive Learning Experience.
Y-wha? Hmmm. Let me explain.
I love youtube. I love the fact that instead of sitting in a pub saying to my friends 'you remember that tv programme from when we were kids and there was this swan in it and it had a sad face and it would do nice things for people but no-one really loved him and he would cry at the end of every show and then the music would go Daaaah dah dah dah Daaaaah dah dah duuuuuhhhhh...'
I can go onto youtube, search for a clip of the same show, and then I can show my friends what I'm talking about, without looking like an eejit.
So I love youtube for that.
And I love youtube because even if no-one knows the town I come from (Castlederg), that instead of spending hours explaining the unique 'charms' of this village, I can simply tell people to youtube Castlederg, and let them explore our unique culture and humour...
And I love the way you can (naturally) comment on videos via messages...viewers can start a row, express delight/anger/hatred, or show their lack of spelling skills to other viewers. But the video reply mechanism is *fantastic*...and has many applications beyond just comedy.
To start, check out a fantastic viral ad campaign by BlendTec, called Will it Blend?
This campaign involves Blendtec showcasing the fantastic blending properties of their blender by doing a series of short videos showing objects being blended, including:
- ice (it blends to snow)
- cubic zircona crystals (DO NOT TRY THIS AT HOME)
- coke cans
- footballs
- lightbulbs
- ketchup bottles
- ipods
- golfclubs
- pickled pigs feet
- magnets...etc
There's a total of 38 videos for you to
explore. Tom Dickson (the Man in the Lab Coat and goggles) will blend anything, and even does seasonal blends...such as
Annoying Valentines Day presents...
But apart from this being a fantastically cheap viral marketing campaign, I love the way Blendtec have got people making video responses to their ads...check out:
http://youtube.com/watch?v=NzXMKeUv8MUhttp://www.youtube.com/watch?v=EY3KTU6l5io&watch_responsehttp://www.youtube.com/watch?v=m0uU3Pg2wKk&watch_responsehttp://www.youtube.com/watch?v=vBvQHSJ-Rss&watch_response (Will it Blend - the song)
Obviously a campaign like this has its dangers. I admit that the first image that popped into my head after Tom asked me Will it Blend? was of a frog. And I suspect quite a few of the Will it Blend? video responses are not suitable for broadcast...
But could this new interactive video experience be harnessed for learning? Instead of passive video content stuck up online where in trusty television style the presenter talks at the passive audience and rambles through the subject matter, not expecting or inviting content, could we use youtube to engage learners, to produce content that gets them out there, actively responding, creating a learning dialogue?
More thoughts on this tomorrow...when I get on to YouLearnLanguages via YouTube...