Friday, February 29, 2008

Learn about ancient Celtic Law...and how to make money on a leap day

I didn't know that St Patrick and St Brigid were the two who started the whole tradition of enabling women to propose marriage on a leap day.

Apparently St Brigid had a chat with St Patrick about letting women have the right to propose to a man. And the cautious St Patrick ruled that woman could certainly propose to a man. But only on a leap day, which falls once every 4 years.

In Scotland, the tradition developed that if a man rejected a lady's proposal on a leap day, he had to pay a fine, ranging from a kiss to a new silk dress.

And did you know that if you're proposing to a man, all you need is a football, not a diamond ring. Are men really so easily pleased?

Anyway. I'd advise anyone to have an enlightening 3 minutes with this videojug.com production, and then to spend the next 12 hours either hiding from ladies, or stalking gentlemen.

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Wednesday, February 27, 2008

What is non-linear video?

When I first worked for the BBC in 2002, I'd come from a corporate e-learning background, where I learned how to write a non-linear video simulation. These simulations enabled a learner to watch an opening clip, then choose from a number of options. Each option led the learner to another video clip.

These non-linear video simulations reminded me a lot of those Choose Your Own Adventure novels I used to read as a kid - you read a chapter, then got to choose an action at the end. Then you'd turn to the right page to see what happens.

I didn't live long in these adventures. Mostly I got ate by a Dragon or fell down a well (much more interesting than the e-learning equivalent, where you could make your boss look disappointed or perhaps fail to sell a printer).

So when I joined the BBC, I talked about potential of a non-linear approach to using video. But I found it very hard to get people from traditional media to understand the concept. Five years on at the crea8ivity.com event in January this year, I was surprised to hear how little things have changed.

The phrase non-linear video was bandied about during the event by a few different people - Emma Somerville - BBC Head of Interactive TV in particular used it - but nobody seemed to have a clear idea of what non-linear video is. There seemed to be an impression that simply by allowing viewers to choose which video clip they wanted to watch, you were creating a non-linear video experience.

Well not really.

A video clip played out on the web or any other platform are still 'linear video'. For me, a true non-linear video experience is about scripting and providing content that doesn't have to be played out in a straight line - content that plays out in response to user choice.

NON-LINEAR VIDEO LEARNING EXPERIENCE EXAMPLE
On a freelance project, I once got to script, shoot and build a really interesting non-linear flash-based video quiz. It used a pool of video clips in conjunction with a database of thousands of questions and images.

The design meant the learner could play the game millions of times, without ever getting the same questions. The video clips slotted together in response to the user's actions.

The game was a hit with our testers and the ROI on the game was massive. For a small investment, we ended up with a fun quiz game that could be used again and again. And we could update the quiz database whenever we wanted, providing fresh content.

LINEAR VIDEO LEARNING EXPERIENCE EXAMPLE
For the same project, I also wrote a soap opera. It consisted of 5 short episodes that had to be watched in order. The learners couldn't interact with it. It couldn't be updated. And it cost a lot more to produce.

I didn't feel that many content producers at the crea8ivity event were clear on the distinction between delivering linear video online and creating a non-linear video experience. I got the impression that people thought that once you put a documentary or short film or video clip online, it somehow stops being 'linear video'.

It doesn't. Non-linear video content needs to be carefully scripted from scratch - check out those old adventure novels! You can't take a Barbara Cartland novel, cut it up into 10 chapter, then upload it as 10 word documents and call it interactive. Sure I can choose chapter 7 instead of chapter 1 first, but the content isn't designed to be experienced that way.

I didn't think that the BBC presentations did anything to enlighten the content producers about creating non-linear video. We were bombarded with 'exciting new formats' like

- made for mobile Tardisodes
- Minisodes from archive material
- web-only programming experiences

It struck me that what the BBC are doing at the moment is creating fancy names for video content, instead of actually looking at how to create interesting video experiences.

And instead of the BBC working with the content producers to create interesting new video content, they're bamboozling them (and their audience) with fancy new names for what is essentially always always the same thing - a 5 minute linear video clip...

This is an old link...but still interesting...check out samsung's interactive film showcase. There's 10 characters. 1 event. 10 possible endings. And 11,000 ways for the story to play out.

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Thursday, February 21, 2008

iPhone as an e-learning device


A pretty interesting discussion has sparked off at my post about Smartphones vs Stupid Operators...worth checking out - I've certainly learned loads!

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Wednesday, February 20, 2008

Slovoed - mobile language learning

Language learning in real-life situations is both important and effective.

But when I'm on holidays, I'm not into carrying bulky phrase books or dictionaries around all day. And I hate not having audio files for pronunciation. The solution? An audio and text dictionary on my mobile.

slovoed.com are a Russian software team who provide great mobile dictionaries in over 130 languages. I've been using Slovoed's French-English dictionary to:

1 pick a word and listen to an audio file for pronunciation guidance
2 read example phrases of the word being used in different contexts
3 create flash cards
4 review flash cards with a quiz
5 personalise the dictionary with your own vocab
6 explore hot links in every entry, so you can easily jump from word to word

That's just a list of the features I find useful - you can see a full list of OS-specific features here.

With slovoed mobile dictionaries, you can get a dictionary on your mobile from just $15 (price for the Simbian OS English-French dictionary - different language partners have different prices - the Spanish-Catalan dictionary is about $60).

I've been using various ipod packages for language learning, but haven't found anything that works. I'd be interested to hear if anyone else has found an effective way of learning a language on the go?

PS...My favourite French phrase on my slovoed dictionary is under Drink/Boire:

"Elle l'a fait boire pour qu'il avoue."

Translation

"She got him drunk so that he'd confess."

A useful phrase for a very specific situation...

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Thursday, February 14, 2008

A Model explains how to Use a Mobile phone

nerdtv logo
This is an old video on mobile technology, but it's quite interesting. It features American model, Anina, who has been named Nokia Champion the last two years in a row for her innovation in the mobile space.

The interview was NERDTV's first interview with a woman. And it shows. The interviewer, Robert Cringly, seems mostly pleased that he is interviewing a model, rather than being engaged in Anina's talk. But the video's well worth the watch.

Couldn't find it on youtube to embed here, so you'll have to visit PBS.

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Wednesday, February 13, 2008

Smartphones vs Stupid Operators

iphone
Up until May 2007, I was a very basic mobile user. I had an old Sony Ericsson that I used mostly for texting. I didn't ring on it much because after a few minutes, the phone hurt my head. I didn't use the built-in camera as my digital camera was much better.

I didn't invest money in a new phone because I never really knew what a phone could do for me. I knew what my needs were, but the ads and shops were just plain confusing. And even though mobile operators only had to provide text and talk packages that made them loads of money, the packages were always so convoluted that I only ever felt like I was signing up to be ripped off. So I just stuck to my old O2 pay as you go, 200 free texts a month sim.

Buying a new phone always seemed to be about how it looked. How pretty it was. The ringtone. And for some people, the camera. I'm not big into brands or the latest gizmo, and couldn’t care less about what my phone looks like.

But then my boyfriend introduced me to the world of smartphones. He explained what the different phones and operating systems could do. And with his advice, I quickly bought a nokia n73 and changed from O2 to T-mobile to get a decent data plan, although I got ripped off on T-mobile's roaming charges (not cost effective if you live between Derry and Donegal).

But with the dataplan, I could access the web all day for the flat rate of £1. So suddenly I was able to check gmail through the gmail app, check google maps, browse the web etc.

Of course, checking mail meant needing to reply to mail...needing to reply to mail meant a data input problem, so I bought a bluetooth igo Stowaway fold-out keyboard for £40.

Having solved my data input problem, I installed quickoffice - so now I can view and edit word docs, excel sheets and powerpoint presentations. I've got the 85,000 words of my unfinished novel on my phone. That's where I edit it these days.

When I wake with great blog or game ideas in the middle of the night, I input them into my phone. It's where I do my shopping list. My expenses. I use the calcium calculator app.

I've stored music and podcasts on my phone. I've used the camera instead of my usual camera. I've taken pictures and videos of the neices and nephews. And pictures of the wine labels I've enjoyed so next time I'm in the offie, I can browse my wine label collection for one I liked.

And for learning French, I use my slovoed French dictionary - with thousands of text and audio entries, I can translate and learn on the go.

When the iphone arrived, I couldn't understand the fuss to be honest. Yes it is soooooo pretty. And touchscreens are where it's at (no more figuring out what buttons to put where – just produce one really nicely designed device and let the software do the work. When you've figured out how to do something better, you just upgrade the software).

But I'd been using my phone to do pretty much anything the iPhone can do, and maybe a bit more. So when I read in this Guardian article yesterday that 'The launch last year of Apple's iPhone proved that people will use the internet on a mobile phone' I got a bit annoyed.

The iPhone did not prove that people will use the Internet on a mobile phone. However, the iPhone ad campaign was the first mobile campaign that took time to teach people how they could use their phone.

The iPhone, ironically, is the first phone that I can think of that wasn't sold on its looks. No sexy models caressing the casing. No hot young dudes connecting with their equally hot friends on the latest must-have phone.

Apple didn’t have to sell the phone on how sexy it looked. It was an Apple product. Looking sexy was a given.

What they did instead was use their 30 second ad to give the consumer a brief tutorial in how to use your mobile. They showed us how to send an email. How to browse the web. How to check the weather on your phone.

Irritatingly, this does mean that proud new iphone owners spend their time giving me tutorials in how to send an email or browse the web. I have to say, Apple do it better. And quicker - check out their ads here.

The same Guardian article has quoted Scott Horn, general manager of Microsoft's mobile communications business group as saying "Our goal is to put a smartphone in every person's pocket."

First things first, for advertising, communications and learning, mobile technology's where it's at. More people have mobiles than have PCS. Smartphones are a stepping stone. Google and Microsoft are both throwing lots of time and money at the mobile market.

But the big problem I find here is not the phone or the software. It's the data plans. Scott Horn can put a smartphone in everyone's pocket, but what's he going to do about the rip-off data plans?

The mobile phone operators have realised that consumers want more than just text and talk. And that if we want to talk, we might want to use VoiP. Instead of texting, we want IM. And they don't want that.

I’ve got an O2 web bolt-on on my phone. O2 describe this as being ‘Unlimited Internet Access’.

What it really means is that I can browse the web and get email. I can use no more than 200MB of data per month. I can’t use internet radio, audio streaming, video streaming, skype, msn or any other instant messaging, no VoIP, no P2P, no FTP, no remote desktop, no remote access of any sort, no modem use.

And this wonderful deal only applies to UK usage…if I go abroad (which for a Northern Irish consumer means if I visit sunny sunny Cavan) I’ll be charged £8/MB.

Mobile operators used to only have to figure out ways of selling incredibly lucrative talk and text packages to consumers. Now they have to deal with all the different types of demands that mobile web brings with it.

And I get the feeling that until the mobile operators can figure out a way to truly fleece me on each individual mobile need I have (which might take them years), or until Google become a network provider, I’ll have the endure the joys of ‘Unlimited Internet Access’.

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Irish Blog Awards Shortlists

fingers crossedThe shortlists are out...and www.liquidelearning.com is on it - very pleased! Check out the shortlisted blogs here.

The award ceremony will take place on 1 March in the Alexander hotel in Dublin.

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Wednesday, February 6, 2008

Howcast.com - instructional video channel

howcast.com logo
I imagine 9 months ago, when Jason Liebman, Daniel Blackman and Sanjay Raman were still working on Google Video and YouTube at Google, they must've had a pretty clear vision of the product they wanted to launch. Because in just 8 months, they've conceptualised, coded, funded (to the tune of $8million) and launched howcast.com. The story's sexy. But is the product hot?

According to the PR, howcast.com is a new How-To Video Site for Consumers, and directors program for emerging filmmakers. What it feels like is videojug.com - another site that's got lots of FREE how-to videos like How to Paint a Wall, How to Get Paid for Donating Plasma How Not to Get Mugged, etc etc.

The idea is slightly different - consumers are supposed to watch and share instructional how-to videos. The content is scripted by professionals, then filmed (for $50) by emerging filmmakers who also share 50-50 in the ad revenue. And then we're all supposed to participate - to rate, to comment, to suggest, to subscribe etc, while the ad guys sign up to buy relevant ad space.

howcast.com's technology's more advanced - when watching a video, you can follow step by step, play them in slow motion, zoom in on certain areas, or print a text guide.



Jason Liebman, CEO and co-founder of Howcast wants to bridge the worlds of user-generated content and professional vidoe and thinks 'instructional video is a perfect place to start.'

Well. The site's slick. It looks good. It embeds great community features. It's got a good search engine. It's got a hint of sleek apple design. They've got a revenue model for their content. And the logo's got the must-have 'beta' label attached.

Howcast.com isn't doing anything new. But will it take off? I blogged videojug.com last year. A great site, great concept, but I don't use it (not even in approaching all those DIY jobs I keep mucking up in my flat). I can't see why howcast.com haven't ticked every possible box for an Internet start-up. But only time will tell if it will work.

And although I searched and searched, I couldn't find a video on How To Secure $8,000,000 funding for your cool Internet start-up company. Although if I did, I suspect it might open with the words, 'First, resign from your job at Google...'

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Friday, February 1, 2008

voxswap.com - social networking and language learning?

voxswap logoJust thought I'd squeeze a post in before I head off to the Mournes (outlook is mixed: forecast of blizzards, ice and hot toddies).

I joined voxswap.com a few weeks ago. It's the first British language learning community I've found. It's very new - having had its official launch on January 17 2008. It was founded by husband and wife team Sean and Nicole Hargrave.

The site's recently achieved a core community of 600 users. They're aiming at 1000 users before long. It's built on kwiqq.com.

voxswap.com - what does it aim to do?

To connect millions of people around the world who have an interest in learning or improving a language.

voxswap.com - what does it offer?

Voxswap feels very much in beta. There is a community, yes. And you can use an internal email, chat and a discussion board. Then there's the virtual keyboard, which enables people to add characters and accents that are foreign to their keyboards (and there was me just figuring out which magic key combo could give me an accent). But there's not much else.

voxswap.com - how do you learn?

There's no free content offered on voxswap yet, or any other kind of content. I'm actually not sure how they fund themselves, as there are no ads either.

voxswap.com - did I make friends?

I signed up for French and Irish. Needless to say I've not been overwhelmed with Irish learners looking to connect. But I've not actually made any other friends. LONELY.

voxswap.com - does it work?

I've spent a lot less time on voxswap.com than on any other language learning community. But that's because there's not the community, content or features to engage me.

Sean Hargrave has commented on socialmediaportal.com that he 'couldn’t find the site I was looking for, so I decided to build it.' I think Sean should take a good look at his non-UK competition. I've reviewed italki.com, palabea.net and livemocha.com in previous posts. I've also blogged about chinesepod.com, who have now branched into spanishpod.com. There's serious, more established competition from these and more.

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